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BRITEMOON PROFILED IN ABERDEEN'S RECENT EMAIL MARKETING REPORT
Methuen, Mass. - June 15, 2001 - Britemoon (www.britemoon.com), a leading provider of ASP-based email marketing software, announced today it has been selected as one of the leading companies profiled in a recent in depth survey performed by The Aberdeen Group, a leading online market analysis and positioning services firm.
In a new report released this week, e-Mail Marketing: Relevancy, Retention and ROI, the Aberdeen Group explores the future direction of the email marketing field, and by profiling Britemoon confirms their position as a significant player in the emarketing field.
Britemoon is an IP-based software solution that supports Internet-based direct marketing and CRM campaigns. Unlike other e-commerce solutions, Britemoon's architecture is IP-based, providing an open extensible high-availability environment for users to create, configure, send and measure the results of campaigns. The technology supports both a large-scale independent service and OEM-type integration into the systems of strategic partners.
"Britemoon is pleased to be profiled by The Aberdeen Group which confirms our expectations for continued growth and market leadership due to our unique approach to email marketing. The Aberdeen Group's finding indeed validates the relevance of Britemoon's market strategy and vision" said Philip Chischportich, Britemoon founder and CEO.
About Britemoon
Britemoon was founded in 2000 by experienced, IT executives who recognized the need to provide small and medium size businesses with an affordable, yet robust solution to conduct targeted email campaigns. Britemoon is a self-service email marketing solution designed to create and execute impactful email messages for customer communications and marketing programs. Britemoon's intuitive user interface provides everything needed to develop, execute and measure a successful campaign. As a WebAwards winner and MIMC Award finalist in 2000, Britemoon was recognized for its design and function above and beyond the standard of excellence for email marketing web sites. For more information visit www.britemoon.com.
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