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Britemoon and GMC Software Provide Document Industry
With Affordable Email Campaign Management
APRIL 23, 2002 -- Woburn, MA - Britemoon, a developer of end-to-end e-mail marketing software, announces a reseller agreement with GMC Software Technology to provide the digital output industry with affordable personalized email campaign management. GMC Software Technology is a leading provider of easy-to-use turnkey software to design, compose and print variable documents
Marketing professionals recognize the potential of multi-channel campaigns for better customer communication and retention, but until now, solutions have been disjointed and expensive. Companies could only integrate email and print data streams at great expense, if at all, with inconsistent results and without true variable messaging. With this announcement, Britemoon and GMC address the growing need of the marketplace to expand beyond print by adding online campaign and customer relationship management (CRM).
Many companies already have valuable customer data accessible through print stream formats, and the collaboration between GMC and Britemoon lets them drive this existing data to new delivery channels and enhance their overall communications mix. Users can easily create complex personalized email for stronger messaging value, and automatically manage ensuing interactions based on what recipients do in real time, such as reading email or making a purchase. Output industry service providers also gain an opportunity to capture new revenue with this affordable, easy-to-use solution
"Britemoon is focused on best-of-class CRM applications, and we market through collaborative partnerships with leaders who can leverage our technology for a broader offering. With their strong client base and broad industry experience, GMC is the right partner to bring Britemoon to the document marketplace," said Philip Chischportich, CEO of Britemoon. Britemoon software will be made available through a reseller arrangement with GMC that will make implementation, training and support easy and transparent for customers.
"Through this partnership with Britemoon, we can help the paper-based document world profit from the email channel," said Denny Kerns, president and general manager of GMC Software Technology. "The synergy between GMC and Britemoon is significant. GMC contributes expertise in the management of complex variable documents and printing processes, while Britemoon comes from the campaign management side, with the ability to automatically manage the process of communicating with target audiences."
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About Britemoon, Inc.
Britemoon was founded in 2000 by experienced IT executives who recognized the need to provide businesses with an affordable, yet robust solution to conduct targeted email campaigns. Britemoon is a scalable, self-service email marketing solution designed to develop, execute and measure email marketing and communications campaigns; and its robust and flexible technical architecture integrates seamlessly with all major CRM platforms. Britemoon has more than 200 customers worldwide, including Federal Express, General Motors, Microsoft, Verizon and Worldcom, and more than 40 advertising, database and direct marketing agencies. For more information visit www.britemoon.com.
About GMC Software Technology, Inc.
GMC Software Technology (http://www.gmc.net/) offers turnkey software for the high-speed digital printing market. GMC's core product, PrintNet, is an easy-to-use variable imaging solution to design, compose and print dynamic documents with output support all high-speed digital printers. PrintNet is the optimum tool to meet the requirements of the dynamic printing business when jobs must be accomplished under time, expense and staff pressure. The software's easy layout, design and job printing capabilities automatically increase overall productivity. The easy-to-use WYSIWYG design package with graphical user interface doesn't require scripting or programming. The design software runs under Windows and is platform- and printer-independent. GMC is headquartered in Switzerland with offices in the United States, Europe, Latin America and Asia.
PrintNet is a trademark of GMC Software Technology. All other brand names, trademarks and registered trademarks are the property of their respective owners.
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