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FOR IMMEDIATE RELEASE
For Additional Information:
Jeff Janer
Britemoon, Inc.
781.622.1611 x242
jjaner@britemoon.com
Britemoon Sponsors Microsoft WorldWide Partner Conference
Conference sponsorship highlights company's commitment to both Microsoft and channel partners
Boston - June 8th, 2004 - Britemoon Corporation today announced its sponsorship of the upcoming Microsoft Worldwide Partner Conference. The conference, to be held in Toronto on July 10-13, 2004, is Microsoft's largest annual partner event. More than 5,500 business decision-makers, sales and marketing professionals, and company leaders from around the world will attend this conference.
"We are pleased to once again sponsor an important Microsoft event" said Philip Chischportich, Britemoon's CEO. "Microsoft channel partners are an important resource for Britemoon which sells the Microsoft CRM version of its email marketing and multi-channel campaign management application primarily through Microsoft CRM resellers."
Britemoon's seamless integration with Microsoft CRM adds proven, marketing automation functionality to Microsoft CRM. Users can exploit the valuable information in MSCRM to:
- Create unique, personalized email campaigns with variable content based on individual needs and preferences - to give people what they want
- Use pre-built templates to easily create and manage marketing campaigns without HTML expertise
- Automate marketing campaigns and build a series of ongoing email marketing programs that execute automatically as new prospects and customers opt-in
- Measure the success of email marketing and fine-tune marketing strategies and future campaigns - to ensure maximum profitability based on customers' individual profiles and campaign activity data
- Create, integrate, and leverage website data capture forms (registration, profiles, preferences, etc.) with MS CRM and track conversions on the website (e.g., ecommerce transactions, donations, etc.) - to provide "closed-loop" marketing communications programs capable of real-time response
About Britemoon
Founded in 2000, Britemoon is a scalable email and campaign management platform designed to create, automate, manage, and measure the effectiveness of profile-based email marketing and multi-channel campaigns. Britemoon's robust and flexible technical architecture integrates seamlessly with all major CRM platforms. Britemoon has more than 200 customers worldwide, including Federal Express, General Motors, Microsoft, Oppenheimer Funds, and Unilever and partners with more than 40 database and loyalty marketers as well as advertising and direct marketing agencies. For more information, please visit www.britemoon.com.
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All products mentioned in this release are trademarks or registered trademarks of their respective holders.
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