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Britemoon 5.2 Features
Whether you use Britemoon as an email marketing tool, or the crux of an entire integrated multi-channel marketing campaign, the objective is clear: Build a customer base and build customer loyalty.
Britemoon offers a line of products ranging from basic to advanced, with features and functions for all of your campaign creation and management needs. And because all of Britemoon's products are web-based, they are accessible from any web browser, anywhere, anytime, no installation necessary!
Multi-channel campaign management, execution, and reporting allows you to (for example) create an email campaign, follow up with a customized direct mailer, and then confirm responses with a phone call. Britemoon 5.2 lets you manage and track all activity from one, coordinated application with unprecedented ease.
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Manage all of the parameters of your campaign: customization of the "from" address and subject line, unlimited personalization of the content (i.e. of any database field), automated event-triggered campaigns (including events such as dates and calculations - which enables you, for example, to send an email after a customer completes a select number of transactions), marketing sample sets, opt-out procedures and send-out time frames.
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Automated data synchronization and integration options (including automated data upload/download via FTP) make managing data fast and easy. Identify duplicate or invalid email records using intelligent list hygiene software flags. Create target groups based on the criteria of your choice and perform merge/purge tasks at the click of a button. Post-campaign, Britemoon even automatically updates your database based on form submission data, client opt-outs, bounce-backs, and click-throughs - all of which you can then easily export to keep your in-house database current.
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Provide more relevant, more valuable closed loop communications (for example: customized emails that are developed based on form submission data - such as an event registration form that's based on geographic information entered into the form). Improve customer satisfaction by developing content that's tailored specifically to user preferences. Reduce costs by giving customers the ability to self-manage their frequency preferences for what and how often they want to receive marketing information.
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Britemoon introduces the newest way to quickly and easily create and manage the content of your campaigns. Whether you choose one of our pre-designed templates or invest in a Custom Template Design creating your campaigns has never been easier! With no HTML experience needed, anyone can easily create weekly or monthly campaigns using Britemoon's simple template interface.
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The ability to track the effectiveness of a campaign is crucial to its success. Britemoon takes this a step further by offering demographic, time-based, drill-down, multi-channel, and customizable reporting capabilities - all in real time. No matter how you want to track your campaign, Britemoon makes it happen. And automatic report generation and viewing lets you react to findings immediately.
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Britemoon 5.2 Full Feature List
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Database Management
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Standard
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Advanced
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Import Records
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Interactive Import
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Import Logic Selection
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Import Rollbacks (undo)
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Import Queuing Manager
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Import Mapping
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Manual Recipient Entry
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Create Custom Fields
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Name Custom Fields
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Custom Order fields
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Show Invalid and Duplicate Addresses
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Automated Target Group Creation on Import
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Target Group Filters
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Complex Field Calculations
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Edit Recipients
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Manually Flag as "Unsubscribe"
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View Recipient Activity History
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User Defined Exports
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Data Synchronization (Requires BriteConnect module)
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Content Management
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Standard
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Advanced
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Insert Text/HTML
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Specify Send Type
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Dynamic Content
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Create or Import Content Blocks
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Define Content Logic
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Preview Text/HTML
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Dynamic Preview
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Personalization
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Tracking Links
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Automated Link Detection
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Automatic Unsubscribe Message Insertion
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Multiple Unsubscribe Message
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Content Templates
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Rich Content Support
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Campaign Management
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Standard
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Advanced
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"From Name" Specification
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Subject Line/From Name Personalization
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Timed Sendout
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Define Send Rate
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Campaign Testing
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Marketing Sample Testing
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Subset Sendout
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Campaign Scoring (Deliverability)
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Campaign Frequency Sendout
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Seed List
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Send to a Friend
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Auto Response
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Define "Reply To" address
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Auto Notification Email
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Event Driven Email
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Reoccurring Campaign
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Email Detection System
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Response Forwarding
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Web/DM/Call Campaigns
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Create Test List
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Exclusion List
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Reporting Features
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Standard
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Advanced
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Campaign Reports
Campaign Reports include the following statistics:
# Sent
# Bouncebacks
# Total Reaching
# Unsubscribes
# Opened HTML Emails
# Clickthroughs
# Clickthroughs (per link)
# Clickthroughs Text/HTML/AOL
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View Recipient Activity History
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Report Comparison
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Demographic and Time breakdown
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Global Reports
Based on information specific to overall Britemoon system (not specified by campaign). Global Reports include:
# Total Records in DB
# Total Records Bouncedback
# Total Records Bouncedback over 3 times
# Total Records Unsubscribed
# Total Records that have ever clicked on a link
# Total Records clicked on more than one link
# Total Campaigns Sent
# Total Records Sent a Campaign
# Total Records never Sent a Campaign
# Detected HTML capable Email Client
# Detected Text capable Email Client
# Detected AOL capable Email Client
# Unconfirmed Email Client
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Custom Reports
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Super Campaign Reports
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Point Of Destination Reporting
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Subscription Features
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Standard
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Advanced
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Unsubscribe Form
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Send to a Friend
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Subscription Form Prefill
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Subscription Auto-Response
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Subscription Form Login
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Multipaged Survey Form
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Dynamic Forms
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Administrative Features
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Standard
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Advanced
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User Access Levels
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Mailbox Setup
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Name Custom Fields
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Categories
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Default User Categories
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All Rights Reserved
Privacy Policy |
PHONE.781.622.1611
FAX.781.622.2650
EMAIL:
info@britemoon.com |
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